Since starting at CHENG Products in early 2015 I've been integral to the launch of ShapeCrete, a malleable concrete mix that is geared toward people who have never worked with concrete before. The mix is sold in 20lb. buckets rather than 50lb. bags, so it’s easier to carry and more accessible than traditional concrete. It also has properties like clay and can be hand packed into forms. This characteristic makes it extremely versatile because it simplifies the form-building. It can also be wet cast by simply adding more water, and it reaches a higher strength in just a few days compared to a regular bagged mix.

I’ve been responsible for the development of dozens of DIY projects and all of the photography and web content as well as Point of Purchase, promotional material, video direction, design fair booth design and setup, and product testing and development.