West Edge Design Fair 2015 – ShapeCrete Booth

After the Dwell show we were more organized and better prepared for this one. Since we had a lot of elements in place already, I had more time to work on additional signage and even got to put together press kits with 2 lbs. of ShapeCrete.

As it always seems to go with trade shows and design fairs (at least from what I’ve experienced), there were some changes to the booth layout and we had to improvise the whole thing. We were on the end of the row, adjacent to the aisle, so the plan changed completely and we rolled with it.

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Again, like Dwell, we had a booth full of stuff, a demo table on the left, and the big TV on the right with our videos looping.

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The draped planter has become one of the signature projects, and it’s one of my favorites because I made it on a whim one weekend.

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Press Kits:

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Example of the step-by-step signage I made for a few of the projects:

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My favorite things in the show:

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This wallpaper a few booths down just blew me away. It’s 3D, and that’s cool, but I think it’s even better without the glasses.

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Some nice figure on this (maple?) tabletop.

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The highlight for me was the Carl Hansen & Søn booth. I entered a raffle to win a CH 24 wishbone chair, but had no hope in actually winning. I did put the poster on the wall and found an old wishbone chair that needed work for a good price, which for me is better than being handed a new one in perfect shape.

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